Our mission is to empower action-oriented people with superior publications and tools for sustainable living.
Our vision is a future when all people meet their needs in ways that protect and enhance Earth's ability to sustain human life.
Empathy
We believe that living a good life means leaving a legacy that shows concern for others. We
imagine the world we want young people to inherit, then aim to make the best use of our own limited
resources to help create that world.
Agency
We acknowledge that we have the ability to choose practices that have a more positive impact on
our planet's ability to sustain human life.
Humility
We recognize that we have more to learn, and we admit when we're wrong. We forgive ourselves and
others for being imperfect, letting go of guilt and resentment.
Democracy
We strive to lead by example to build broad support for sustainable public policies and laws.
Science
We make decisions based on verifiable evidence from scientific inquiry—rather than hearsay
or wishful thinking.
Action
We use our knowledge to take action. We understand that our best intentions can't change our
world, but our best actions can.
Honesty
We measure outcomes to keep ourselves honest. We acknowledge that Mother Nature doesn't give an A
for effort; she grades on results.